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Many books are chosen by editorial committee and you can guess which ones they are.Titles of course have an impact on a book’s success.
Even a skim of the history of popular books or the current top 100 shows dozens of violations of any expert’s advice.
Often its all a potential buyer ever gets to see, and if they can draw interest the book crosses its first of many hurdles in the improbable struggle of getting noticed. Most people hear about books the same way they hear about new bands. A friend or trusted source tells them it was good and it was called It’s the thing you need to remember to get the thing you want to get and little more.
Many titles are meaningless until after you read them.
Some books become popular in spite of their author’s choices.
Other books do most things right, and never do very well.